|
A tough assignment, but somebody's got to do it! When Basten
Greenhill Andrew's Creative Director, John McCarron asked us to
produce a documentary on Porsche for new staff joining the company,
we couldn't wait to get behind the wheel!
Directed
by Peter Chipping and Produced by Fire Mountain's MD, Iain
Russell, BGA's creative execution centred on using the elements
of the Porsche logo as a way of graphically linking archive material
documenting the sports car's historic evolution.
[Legend has it that Porsche's type font was an idea of one of
their engineers who drew on an elastic band with a biro and stretched
it? Give it a go, for hours of endless fun with the family!]
|