Working with agency 'Yellow Triangle', we produced a Marketing Video to promote CAT's new forklift truck range to distributors around the world. Developed from Yellow Triangle's initial creative brief, our writer prepared a shooting script incorporating the main selling points. Then it was off on location to Lincolnshire to put the new range through its paces. Director, Steve Kelly, wanted to achieve the same production values as a stylized car commercial [at a fraction of the budget!].

A camera crane was used to achieve sweeping camera moves of the trucks in action. Miniature cameras were fixed to the forklifts to show steering and suspension features whilst on the move and improved visibility from the driver's point-of-view. Top Gear meets F1!