When Pierre Balmain launched its new range of cosmetics and skin-care products in the States, we produced a 2-minute 'Infomercial' for them for US satellite and cable TV.

The commercial was filmed on location in Paris, at Pierre Balmain's famous Boutique and at an exclusive fashion showing of Pierre Balmain's ready to wear line. Created by Stuart Esplin from Luxelle International, the spot was directed by Steve Kelly and produced by Iain Russell, Managing Director of Fire Mountain at Shepperton Studios. We provided a cost-effective 'shoot & post-production package' with top DOP, Mark Pigden and Make up Designer, Joanne Frye.